disability marketing

A Little Disability Etiquette Goes A Long Way In Disability Marketing

June 8, 2012

On my Twitter stream this morning, I came across an article from disability author Gary Karp that is particularly appropriate for marketers and advertisers who want to connect with the market of consumers with disabilities.

Read the full article.

An Olympics-Paralympics Merger Unlocks Economic Potential

March 13, 2012

For decades, the Paralympics were perceived in popular consciousness as the forgotten cousin of the Olympics, held in the afterglow of the main event, after the tourists, TV cameras, and journalists have left. Yet if recent trends are any indication, the Paralympics could soon share the same pedestal as the Olympics. Granted, it is more rumor than reality, but not out of the realm of possibility.

Read the full article.

Would The Blind Be Pinterested? An Interesting New Search Tool For The Disability Market

January 30, 2012

Pinterest is redefining the Internet search experience, and delivers new and lucrative opportunities for businesses to advertise their products and measure consumer attitudes toward these products. From the perspective of someone who writes about marketing and business opportunities in the disabilities market, what does Pinterest mean for people with disabilities?

Read the full article.

Using Advertising To Engage, Not Alienate, Consumers With Disabilities

January 26, 2012

Advertising is a powerful medium that influences and redefines culture. Be more inclusive of people with disabilities in advertisements, and this market will not only be culturally engaged, but motivated to contribute with their wallets. Businesses that recognize this early on reap the rewards of including this large demographic – and remain competitive in an U.S. economy that will be weighed down by the pressures of increased Social Security payouts, higher health care expenses, and changing preferences of an increasingly older country.

Read the full article.