disabilities

Inclusion in Advertising

June 4, 2013

General Mills’ Cheerios advertisement is an excellent example of inclusion — whether by race, disability, sexual orientation, gender, etc. Companies and advertisers should follow General Mills’ lead.

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Google Glass, Wearable Technology, and Accessibility

March 18, 2013

Wearable technologies are an exciting trend, and hold incredible promise for accessibility. Yet they are still not universally accessible: Google Glass, for example, is not accessible for all deaf and hard-of-hearing people.

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Marketing ROI: Advertising Effectively to Consumers with Disabilities

June 6, 2012

As data about customers and their markets become plentiful and more easily available, Marketing ROI is becoming an increasingly popular tool for assessing the ability of companies to connect with their customers through advertising and brand-building. While Marketing ROI is not the perfect solution to the ever present problem of accurately measuring the impact of advertising campaigns on future sales, it gives marketers and advertisers a certain level of rigor in their evaluation of advertisements.

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DrumBeat’s Value Proposition

June 5, 2012

Last week, I relaunched my consulting business under the name DrumBeat, with a sharpened focus on analyzing the market for people with disabilities. While I continue to offer services in general marketing strategy and financial analysis for businesses in the disabilities market, my specialty will be marketing research and analytics for businesses that want to do a better job of selling to this growing segment of the U.S. population.

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Blind Man Hops Into Car, Drives Himself To Taco Bell

March 29, 2012

Google posted a fascinating video of Steve Mahan, who is blind, driving to Taco Bell on his own, using Google’s pioneering self-driving technology. (It is captioned for the deaf, and audio-described for the blind.)

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We Are In A Mobile Bubble

February 21, 2012

As CNN Money reports today, wireless capacity is dwindling while demand is still surging. At some point, something will give, and it will be higher costs as service quality erodes.

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Video Game Accessibility Not Yet Up to Par

July 25, 2011

AbleGamers co-founder Mark Barlet says in the Wired article, “What game creators do not truly understand is that as we get older, we are more likely to be disabled. We have two wars going on, and our soldiers are not all coming back in the same condition as they left. Those men and women are gamers.”

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No Joke: Hit “Send” With A Flick of Your Wrist

April 1, 2011

No joke? Today, I came across this fascinating video from Google announcing a revolutionary new feature for its Gmail application, with interesting applications for people with disabilities.

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Bashing The Deaf Community To Make a Point?

March 25, 2011

This video clip is a sketch by comedian Brad Williams, who has some words to say about a specific disability group. What do you think of his video? Edgy? Thought-provoking? Inappropriate? Does he make a valid point?

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Wheelmap: A Search for Accessibility

March 3, 2011

Raul Krauthausen, a German wheelchair user, has developed an innovative application which enables wheelchair users to locate accessible places, and even report on locations that are not accessible. The application, Wheelmap, is primarily focused on German cities, but includes locations around the world overlaid on a global world map.

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