big data

Marketing ROI: Advertising Effectively to Consumers with Disabilities

June 6, 2012

As data about customers and their markets become plentiful and more easily available, Marketing ROI is becoming an increasingly popular tool for assessing the ability of companies to connect with their customers through advertising and brand-building. While Marketing ROI is not the perfect solution to the ever present problem of accurately measuring the impact of advertising campaigns on future sales, it gives marketers and advertisers a certain level of rigor in their evaluation of advertisements.

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