John Anderson asked this rhetorical question today on CNN.com, “Are the Oscars stuck in the past?” Is it because the Oscars were not forward-thinking, as Anderson suggested, or that Hollywood is merely responding to a trend that is already evident in political discourse: the growing impact of the baby boomer generation as it gets older?
An article in this week’s Bloomberg BusinessWeek on health care jobs makes an interesting case for businesses – which have traditionally focused on younger generations – to continue marketing to baby boomers as they have always done since the 1940s.
At the end of the first full workweek of 2012 (last week was a four-day workweek in case anyone noticed), I reviewed the articles on the disability market I came across over the holiday break, and thought I’d share some of the more interesting ones.
As 2011 winds down, it will be remembered as the year the baby boomers turned 65 for the first time, become officially eligible for Social Security next year, and increasingly experience the challenges of an aging body. Long a marketer’s dream by virtue of their sheer size, baby boomers will redefine yet another demographic: the mature consumer.