Baby boomers

Inclusion in Advertising

June 4, 2013

General Mills’ Cheerios advertisement is an excellent example of inclusion — whether by race, disability, sexual orientation, gender, etc. Companies and advertisers should follow General Mills’ lead.

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Oscars: Stuck in the Past, Or Back to the Future

February 27, 2012

John Anderson asked this rhetorical question today on CNN.com, “Are the Oscars stuck in the past?” Is it because the Oscars were not forward-thinking, as Anderson suggested, or that Hollywood is merely responding to a trend that is already evident in political discourse: the growing impact of the baby boomer generation as it gets older?

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The Great Health Care Jobs Boom of 2012

February 6, 2012

An article in this week’s Bloomberg BusinessWeek on health care jobs makes an interesting case for businesses – which have traditionally focused on younger generations – to continue marketing to baby boomers as they have always done since the 1940s.

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DrumBeat Roundup: January 13, 2012

January 13, 2012

At the end of the first full workweek of 2012 (last week was a four-day workweek in case anyone noticed), I reviewed the articles on the disability market I came across over the holiday break, and thought I’d share some of the more interesting ones.

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Baby Boomers: The New Disability Market

January 12, 2012

As 2011 winds down, it will be remembered as the year the baby boomers turned 65 for the first time, become officially eligible for Social Security next year, and increasingly experience the challenges of an aging body. Long a marketer’s dream by virtue of their sheer size, baby boomers will redefine yet another demographic: the mature consumer.

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